Pay per Call Advertising is a new marketing model that involves the advertiser paying the telephone operator for every telephone call made by a prospect. The advertiser pays for each lead, he is able to generate. Typically, pay per call services charge per telephone call, per purchase or per lead.
Many companies use pay per call advertising to increase their sales by using the method of calling prospective customers and informing them about a particular service or product. In the past, only large businesses used pay per call advertising and were able to drive more people to their office and make more business. Now, smaller companies are able to benefit from this service. For example, if you run an insurance company, you can advertise on a local radio station or use pay per call advertising to get more potential customers to your office.
There are many benefits to using pay per call advertising. One advantage is that it allows companies to target their advertising more accurately because they are aware of who the caller is. Another advantage is that it is very cost effective. Companies who are able to maximize the use of the service will not be spending as much money compared to those who are unsuccessful in this area of advertising.
There are two types of pay per call advertising. One type includes direct calling. In this type, the advertiser does not need to pay the telephone company for each lead he generates. Instead, he pays the telephone company to send the message to the person on the other end of the line.
The second type is called a combination of direct and pay per call advertising. In this type of pay per call advertising, the advertiser pays for each telephone call he generates, but the telephone company does not have to compensate the advertiser for each lead. Instead, the advertiser pays a flat rate based on the amount of people who call and the length of time they stay on hold. This method of pay per call advertising is generally more cost effective because the advertiser can track the effectiveness of his advertising more effectively by using this method.
One thing to keep in mind when using pay per call advertising is that there is a limit to how much money you can make off of one prospect at any given time. In some cases, you may only make a cent or two per call. However, if the campaign is done effectively, you can make a large sum of money every time. The key is to find a reputable pay per call advertising service and be sure that you work with someone with plenty of experience in this business.